The BC Dental Association created the Your Dental Health™ (YDH) public education campaign to promote the importance of good oral health as part of good general health, and to encourage patients to become active and informed partners in their oral health with their own dentist or dental specialist.

Fall 2020 Campaign (November 9 – December 20)

BCDA’s fall 2020 YourDentalHealth campaign focuses on attracting candidates from the pool of laid-off hospitality sector workers to consider non-certified dental staff roles. Ads direct job seekers to visit BCDA’s public-facing dental staff career web page to view job postings and training options.

The fall 2020 YourDentalHealth campaign will be distributed via several media:

Large-Format Digital Billboards: November 9 – December 6

Billboards on select high-volume Lower Mainland commuter routes.

Fall 2020 YDH Billboard sample 1
Fall 2020 YDH Billboard sample 2
Fall 2020 YDH Billboard sample 3

TransLink Exterior Bus Signage: November 9 – December 6

Fall 2020 Bus Exterior Ad "Dental Reception"
Fall 2020 Bus Exterior Ad "Dental Assistant"

Targeted Digital Ads: November 9 – December 20

15-second YouTube Ad: "Dental Assistants are in Demand"

15-second YouTube Ad: "Dental Jobs are in Demand"

15-second Spotify Audio/Image Ad: “Dental Jobs are In Demand”
Fall 2020 Spotify Ad "Dental Reception"

15-second Spotify Audio/Image Ad: “Dental Assistants are In Demand”
Fall 2020 Spotify Ad "Dental Reception"

Facebook Video Ad: "Dental Jobs are in Demand"

Facebook Video Ad: "Dental Assistants are in Demand"

Facebook Desktop Carousel Ad: "Dental Jobs are in Demand"
Fall 2020 Facebook Ad "Dental Reception" panel 1 Fall 2020 Facebook Ad "Dental Reception" panel 2

Facebook Desktop Carousel Ad: "Dental Assistants are in Demand"
Facebook Desktop Carousel Ad: "Dental Assistants" panel 1  Facebook Desktop Carousel Ad: "Dental Assistants" panel 2

Facebook Mobile Carousel Ad: "Dental Jobs are in Demand"
Facebook Mobile Carousel Ad: "Dental Reception" panel 1  Facebook Mobile Carousel Ad: "Dental Reception" panel 2

Facebook Mobile Carousel Ad: "Dental Assistants are in Demand"
Facebook Mobile Carousel Ad: "Dental Reception" panel 1  Facebook Mobile Carousel Ad: "Dental Assisting" panel 2

LinkedIn Ad: "Dental Jobs are in Demand"
Fall 2020 LinkedIn Ad "Dental Reception"

LinkedIn Ad: "Dental Assistants are in Demand"
Fall 2020 LinkedIn Ad "Dental Assisting"

Sponsored Search: November 9 - December 20
When searching on the Web using job-search related keywords, users will get sponsored links to BCDA’s career information page.