Public Education Campaign

The BC Dental Association created the Your Dental Health™ (YDH) public education campaign to promote the importance of good oral health as part of good general health, and to encourage patients to become active and informed partners in their oral health with their own dentist or dental specialist.

Spring 2021 Campaign (March 15 - May 30)

BCDA’s spring 2021 YourDentalHealth campaign is split evenly between two themes:

1. Encouraging the public to visit their dentist and maintain their oral health; emphasizing the many layers of safety protocols in place.
2. Attracting people looking for work or career changes to consider dental team roles. Ads direct job seekers to visit BCDA’s public-facing dental staff career web page to view job postings and training options.

The spring 2021 YourDentalHealth campaign is distributed via several media:

Radio: March 15 – April 18 (Vancouver, Victoria, Kelowna)

30-Second radio ad: "Maintain your Oral Health During the Pandemic"

30-Second radio ad: "Dental Jobs are in Demand"

Residential Elevators March 15 - April 25

187 Selected Lower Mainland residential elevators: "Dentists are Infection Control Experts"

Social Media & Digital March 15 - May 9

Education: "Dental Professionals are Infection Control Experts"

Recruitment: "Dental Jobs are in Demand"
 

LinkedIn March 15 - May 30

"Dental Assistants are in Demand" LinkedIn users matching our profile criteria will see our recruitment ad with a link to BCDA’s career information page.

Sponsored Search: March 15 - May 9
When searching on the Web using job-search-related keywords, users will get sponsored links to BCDA’s career information page.